The Apple Watch 2 Review: Lord Of The Rings Of Activity
4 stars based on
This sort of critique will be familiar to many, including the inventors of the telephone. Even the colour TV. The answer is staring us in the face. Apple and Tim telegraphed this by hosting the event at the Flint Center and kicking off the event by looking back at the two other radically new computers that Apple launched there: Remember, Apple chooses its keynote words and behaviours very carefully and deliberately.
This will make it the most personal and powerful computer ever because it will understand more about your context and how to meet your needs than any other computer before it. This is the next mega era of computing, and in this era all objects will be online and ready to serve you automatically, based on an understanding of your needs. We understand that the first-gen Watch will still leave a lot of the heavy lifting to the iPhone 6, but the two devices are going to get along nicely to start with.
To sum up, what the Watch is is pretty simple: And its personalisation powers are rooted in its ability to get under, or rather onto, your skin. As a result it can understand your needs and automatically program options strategy for apple watch is insanely smart world to meet them. So why did Tim skip the product strategy slides and not share some more compelling use cases?
Typically, Steve spent a good chunk of time talking about an old category that was broken and then introduced a radically simple product that fixed it. Apple had benefitted from being patient enough to sit on the sidelines whilst such category formed, and then failed, and then came in best rather than first to fix it and clean up.
Tim just played a video, then came back on stage arms aloft, and then the guy from Adobe that everyone had forgotten about did an OK-ish demo. And this made a bunch of people scratch their heads. Was there no Steve-style logic because there was no case for this product? Was there no category take-down because there was no problem that needed fixing? Had Apple uncharacteristically hurried the launch of this? No they had not. It was a platform launch.
Sure Apple could have probably done options strategy for apple watch is insanely smart better job of explaining the virtues of this intimate, wearable canvas; and they could have done better inspiring the world with the potential of its radical new interface and haptic feedback. The same happened with the iPhone App Store launch.
With both products Apple simply showed apps for the existing computing model on the new device. My conclusion here is pretty clear: And you can either sit options strategy for apple watch is insanely smart the side lines doubting its potential, or you can roll up your sleeves and figure out how to create value. They want to inspire us developers to get developing fast so that it launches with the full force of the App Store behind it.
To be a highly successful platform, Apple — or rather developers — need hundreds of millions of people to wear the Options strategy for apple watch is insanely smart. So whilst Apple might not have a crystal clear proposition for why millions of people should buy this thing as a wearable computer — quite yet — they do have an off-the-shelf, proven marketing strategy for getting hundreds of millions of people to put this time telling device on their wrist in order to attract developers: And just look at the team they assembled to help them take a crack at a more deliberately fashionable type of marketing something pretty foreign to an Apple more used to launching technology products on plain white backgrounds.
This explicitly fashionable marketing strategy is the polar opposite options strategy for apple watch is insanely smart Google Glass. Both Apple Watch and Google Glass are going to fundamentally change the way people live on planet Earth — eventually. What would Steve have said? And we can also be very sure of one more thing: Dwell on that, just for a moment.