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However, not all of them realize that they can also pay attention to quality and industry awards as a reliable way to promote a product and to obtain new leads. These awards are not mere ego boosters, they can be used as promotional tools too. They are a great way to help you underscore the business legitimacy, customer support excellence, and product quality. Brand value is way more than your design interface or company logo. It shows the commitment customers have to use and buy your product.
Quality and industry awards are given by experts who usually will have thoroughly analyzed the product from all angles. Take a look at this FinancesOnline.
Smaller SaaS vendors stand a lot to gain by getting awards from leading brands. Publicize your award in the media and give them a good story. You can publish the news about the award you won on blogs and media sites to get greater mileage. This FinancesOnline review is a great example of such publication. Even small awards are helpful as you can publish the story on trade newsletters and niche sites that pay attention to industry news.
Plus, you can feature the award winning news on your social media pages as well. The award-giving body will usually also promote your story and provide you exposure.
You can create and publish a press release for more publicity. Tell the readers why your product won the award and the factors considered by the experts to give you the award. These are great value propositions for your product. Quality and industry awards and trustmarks act as a seal of approval from a reliable third party. An industry award gives you a whopping social proof and testimonial that backs up your promotions. They are thus a big marketing advantage in the cut-throat SaaS market.
A Google CEB study indicates that customers do their own research before deciding to invest in a product. This being the case, how can you make new prospects and leads trust your product? But there are thousands of product reviews on these sites, so it is important to stand out. You can do this by submitting your software for a comprehensive review by the website.
Try to win the best software awards given by these platforms so that your product gets a prominent place in your niche category. These websites showcase the awards they give on your product review page which tells readers that your software app is a cut above the competition. There are lots of platforms where you can submit your software to be considered for a quality award. As mentioned above, B2B software review sites like FinancesOnline also bestow quality and industry awards that can get more leads for your product.
Try to submit your review on FinancesOnline. Quality and industry awards are not mere trinkets. They can be used as valuable marketing tools to get more leads and sales. First, develop a high quality product and then strive to win quality awards that you can publicize for marketing mileage. We wish you good luck in your endeavor.
Kate Stephens is a young and creative graphic designer as well as the mastermind behind AlternativesFinder. By Kate Stephens on April 20, Guide. Enhance brand awareness Brand value is way more than your design interface or company logo. Obtain media mileage Publicize your award in the media and give them a good story. Boost user trust Quality and industry awards and trustmarks act as a seal of approval from a reliable third party.
Where to win industry awards There are lots of platforms where you can submit your software to be considered for a quality award. Conclusion Quality and industry awards are not mere trinkets.
Kate Stephens Kate Stephens is a young and creative graphic designer as well as the mastermind behind AlternativesFinder. April 4, 0. February 26, 0. February 5, 0.